Your Orlando Brand Photographer, From Solo Owners to Whole Teams

Stock photos can't show the people your customers will actually meet in person. As an Orlando brand photographer since 1996, Cannonfire Photography photographs your real team, your real space, and the work you do every day. We plan each image around where it will live, so you finish with a photo asset library you can use for months, not one photo you stretch until it's tired.

Photographing Central Florida businesses since 1996 · Licensed and insured.

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Brand photography vs. headshots: what's the difference?

A headshot shows who you are. Brand photography shows what it is like to work with you.

Brand images show your people at work, your space, your services in action, and the small details that make your business yours. Customers see the care behind what you do before they ever pick up the phone. Most businesses need both headshots and brand images, and we can photograph both in the same visit.

Brand photography for teams and companies

Maybe your website still shows people who left two years ago, or your social calendar runs on stock images. We can fix that without taking over your workday.

We plan the session around your schedule, photograph people in short blocks, and keep the look consistent from the front desk to the boardroom. Typical coverage includes team and group photos, leadership and board groups, environmental portraits, and candid images of your team working with clients. Need new headshots too? Pair this with on-location corporate headshots and get everything from one visit.

Brand photography for business owners and personal brands

If you are the face of your business, your photos should look like you on a good day, doing what you're known for. We use relaxed, natural posing and a lighthearted pace, so your expressions look real, not rehearsed. Choose indoor studio lighting, natural light outdoors, or both. Just need a portrait? See professional headshots for individuals

What we photograph

• Your team at work: meetings, client conversations, hands-on service.

• Environmental portraits of owners, leaders, and staff in your space.

• Team, group, leadership, and board photos.

• Your office, facility, storefront, or venue.

• Your services in action, like a class, a consultation, or a tour.

• Details that tell your story: tools, products, signage, and décor.

Real brand work in Central Florida

easyvet Winter Garden. This veterinary practice needed vibrant images for its website, social media, and print brochures. We photographed the staff with the pets in their care, so future clients can see the connection before their first visit. Read the easyvet Winter Garden brand session stor y.

FIT4MOM West Orlando. We built a session around one of their exercise classes, so prospective members can see what a class feels like before they book a trial. The team also asked for lifestyle headshots of their instructors to build visibility and trust. Read the FIT4MOM West Orlando brand session story.

View our brand photography portfolio.

How an Orlando brand photography session works

1. Tell us what you need. Share your goals and where the images will live: website, social, print, or all of them.

2. Plan it together. In your consultation, we build a shot list and talk through people, places, and props. We also confirm whether model releases are needed, before anything is scheduled.

3. Get a clear quote. Your custom quote includes image license and usage permissions, so you know exactly how you can use every photo.

4. Scout the location, if needed. For some projects we arrange a scouting visit to check the light and plan the setup.

5. Enjoy a focused, relaxed session. We keep things moving but lighthearted, and guide posing so everyone knows how to look natural on camera.

6. Receive your images. Every image goes through our commercial editing and retouching process. You receive high-resolution files with vibrant, true color, on the timeline we set together at your consultation.

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Where your brand photos will work

One well-planned brand photography session can supply your homepage and About page, LinkedIn and social posts, email headers, proposals and pitch decks, speaker bios, press kits, brochures, and trade show graphics. Because we plan around those uses from the start, we can shoot wide images for website banners, vertical images for social, and leave space for text where your graphic designer and web designer need it.

Industries we photograph

• Healthcare and veterinary: providers with patients or pets, exam rooms, and front-desk welcome.

• Senior living: residents and staff enjoying community life, dining, and activities.

• Hospitality: venue architecture, décor, food and beverage, and guest experiences.

• Finance, law, and insurance: advisors in conversation, leadership groups, and polished office spaces.

• Fitness and wellness: classes, instructors, and the energy of your space.

• Nonprofits: staff and volunteers at work for your mission.

In your office, at your location, or both

There's no retail studio to drive to. We bring a portable studio and lighting to you. The right location is the one that connects to your business: your office, your classroom, your clinic, or a nearby landmark. If a city setting fits your brand, we'll recommend options, from downtown Winter Garden's brick streets to the Lake Eola skyline.

How to prepare for your brand session

• Bring an outfit and one backup option that fit your brand colors. Solid colors photograph best.

• For tops and blouses, avoid busy patterns and tiny stripes. For suits and blazers, bring a lint roller.

• Gather props that tell your story: tools, products, laptops, or signage.

• Tidy the spaces we'll photograph, and clear personal items from desks.

• Let your team know the schedule so no one is surprised by the camera. We try to be as unobtrusive as possible.

What shapes your custom quote

Every brand project is different, so we quote each one. The main factors are how many people we photograph, how many locations and setups you need, time on site, the number of final images, and how you plan to use them. Tell us those details and we'll build a quote that fits.

Your brand photographer

Jason Cannon, owner and lead photographer, founded Cannonfire Photography in his hometown of Orlando in 1996. He earned his journalism degree at the University of Florida and learned photography in the film era, so he gets the shot right in camera. For you, that means honoring your time and being very efficient during the brand photo session. We are licensed and insured, a member of the Professional Photographer Association of America and the West Orange Chamber of Commerce, and a West Orange Chamber Small Business of the Year.

Brand photography FAQ

What is the difference between brand photography and headshots?

A headshot is a clean portrait for a profile or team page. Brand photography is a set of images showing your people, space, and work, planned for your website, social media, and marketing. You can book both in the same visit, so the headshots and brand images feel like one consistent look.

Can you photograph our whole team in one visit?

Yes. We schedule people in short blocks around your meetings, then photograph group, leadership, and candid work scenes. If you also need headshots, we can set up our portable studio during the same visit, so your team looks consistent across every photo on your site.

Do we need model releases for employees or customers?

Often, yes, especially when customers, clients, or patients appear in marketing images. We review releases during your consultation, before we schedule the session, so nothing holds up your images later. Your quote also spells out your image license and usage permissions.

Where does the session take place?

Wherever your company story happens. We bring a portable studio and lighting to your office, clinic, class, or venue. If a city setting fits your brand, we'll recommend nearby options. For some projects we arrange a scouting visit first to check the light.

How long does a brand session take?

It depends on the number of people, locations, and setups. We'll plan the timing in your consultation and build a schedule that keeps your workday moving.

How soon will we get our images?

We set your delivery timeline together during the consultation, so you know when to expect your files. Every image goes through our commercial editing and retouching process, and you receive high-resolution files. Have a launch date? Tell us early and we'll plan around it.

Can we use the images in ads and print?

Your custom quote includes image license and permissions for usage, so you'll know how each image can be used before the session. Tell us where you plan to use them, such as ads, print, or trade shows, and we'll build your license around those uses.